In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as other facts regarding modern-day B2B advertising. We review how the purchasing journey is currently entirely fragmented and the manner in which neighborhood structure can aid marketing professionals retake control of th… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and other truths about modern-day B2B advertising and marketing. We discuss just how the buying journey is currently totally fragmented and the manner in which neighborhood building can aid marketing experts take back control … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, as well as other facts concerning modern-day B2B advertising. We talk about how the acquiring trip is now completely fragmented and also the manner in which community building can aid marketing experts take back control of the explo… Read More